This week we’re including a piece by Scott Nikolas Nappalos on media and communication where he argues that we need to view them as part of our political process rather than just tools. The IWW has a unique history when it comes to culture, media, and communication in the history of North America. In particular, the IWW experimented with different forms of communication and media as part of its organizing including the famous cartoons, songs, the Industrial Worker newspaper, and the One Big Union Monthly. IWWs used forms of communication as political acts in ways that were innovative for their time such as silent agitators (mass visual propaganda), song and soapboxing tactics, and publications that sustained a working class culture of writers, artists, poets, and working intellectuals. Though good history of this is absent (and indeed of the IWW in general), Salvatore Salerno’s book Red November, Black November explores how culture and community formed a backbone of the IWW. The union went so far as to create a workers university run by IWWs, the Work Peoples College, that addressed a broad range of life under capitalism including basic skills, jobs and home life, as well as training for participating in the IWW, and of course political, artistic, and scientific education. This tradition was picked up by IWWs who started an annual educational and cultural retreat in Minnesota for IWWs by the same name. While focusing on the North American context and the IWW specifically, his points also apply more generally. Nappalos ideas open up a different take on communication that moves away from all the hype and technofetishism of our age, and tries to shift the focus towards understanding our role in sustaining and nurturing political relationships in struggle.
Traditionally many radicals have looked at communication and media as tools for implementing their ideas, programs, and lines on populations. Adopting the same model from capitalist marketing theory and propaganda models, communication is thought of as transmitting information from sender to receiver, with most of the thinking centered around how we can best transmit the information to our receivers, how to achieve the greatest numbers, etc. Different media are debated, and today fascination with the emergence of social media and internet culture has captivated political actors of all stripes. After the development of mass industrialized media around a century ago, the model of media and communication as a megaphone still is dominant in the actions and thinking of our time.